How to Make Cash: Over the “Moon” Again

bella-Jacob-and-Edward-New-Moon-Wallpaper-twilight-series-7430198-1920-1200Not surprising the Twilight machine keeps rolling along for a second week in a row, bringing in another $42.8 million. It’s just one of those films you can see over and over.

Here is the top five at the box office this weekend:

1. The Twilight Saga: New Moon (Summit Ent.) – $42.8 mil; 4,042 theaters; $10,606 PT; $230.9 mil cume
2. The Blind Side (Warner Bros.) – $40.1 mil; 3,140 theaters; $12,774 PT; $100.23 mil cume
3. 2012 (Sony) – $17.6 mil; 3,444 theaters; $5,125 PT; $138.4 mil cume
4. NEW! Old Dogs (Buena Vista) – $16.8 mil; 3,425 theaters; $4,933 PT; $24.2 mil cume (opened Weds.)
5. A Christmas Carol (Buena Vista) – $15.7 mil; 3,013 theaters; $5,230 PT; $104.9 mil cume

The sweeter success story this weekend, however, was for The Blind Side, which is gaining in popularity. This is a movie that sort of hits all the targets: football for the guys, Sandy for the girls and the feel-good message for the family. As far as the newcomers on the list, Old Dogs opened in fourth place, while the martial arts fest Ninja Assassin came in sixth with $13.3 million. Sorry Disney, but you’re sure to make some cash with The Princess and the Frog, which opens wide Dec. 11.

And for this coming weekend? That’s tough. We’ve got Everybody’s Fine, another family holiday heart-warmer starring Drew Barrymore, Sam Rockwell and Robert De Niro. That’s right, De Niro is playing warm and fuzzy. There’s also the family drama Brothers, starring Natalie Portman, Jake Gyllenhaal and Tobey Maguire, about a triangle involving a soldier, his wife and his brother – not so warm and fuzzy.   For those looking for a heist actioner, there’s Armored, starring Laurence Fishburne and Matt Dillion. And finally, a horror comedy called Transylmania. Don’t ask (cause I haven’t heard boo about this one).  Oh, and the Oscar baiter Up in the Air, starring George Clooney, opens limitedly, to be expanded at the year’s end. I don’t know, maybe New Moon will win again or perhaps The Blind Side will overtake it. I’ll leave you with the Everybody’s Fine trailer, just in case: